Applies when
This is the buying situation.
This matters when a service business wants to be found both in Google search results and in AI-assisted answers.
SEO vs GEO
What is the difference between SEO and GEO?
SEO helps search engines crawl, understand and rank a business. Generative Engine Optimisation helps AI assistants understand, verify, compare and cite the business accurately.
Next step
Build the source system before promotion.
Applied West AI treats both as part of the Get Found stage, then connects the work to enquiry conversion and operations.
Boundary
No guaranteed rankings or AI recommendations.
The practical offer is to make the business easier to understand, verify and compare, then monitor how search and AI systems represent it.
Start a project
Start one project.
Tell us what you need.
No long brief required. Send the basics and we will reply with the clearest next step.